The Network for Business Innovation is on a mission to drive awareness, advocacy, and excellence around the discipline and practice of business innovation. Disruption, disintermediation, digital transformation, and social trends are impacting customer experiences, go-to-market possibilities, and business model design. However, there are very few precedents for business innovators to follow. We are working with market leaders, industry associations, universities, and social organizations to gather experiences, thought leadership, ideas, and solutions. Our blog and podcasts help us connect game-changing ideas with practical advice and innovation best practices. We draw on thirty years of channel design experience across a vast range of industries in developed and emerging markets to develop actionable plans. We lead with ideas, add knowledge, and push for progress.

The strength of our work is our network. Please reach out at any time to discuss the future, or to ask about our insights and research.


For more than 30 years, Mark Dancer has worked with leaders to achieve go-to-market excellence across a wide range of industries in developed and emerging markets. Mark founded the Network for Business Innovation to drive awareness, advocacy, and excellence for B2B innovation and to enable an exchange of ideas between leaders on business transformation, technology adoption, social impact, and community engagement.

Please go to our services page to find out how Mark can work with you and your team to achieve your innovation objectives.


As a Fellow for the NAW Institute for Distribution Excellence, Mark Dancer is committed to helping distributors set the standard for business innovation and supporting every effort to survive and thrive in the digital age. Mark’s work helps develop foresight for distributors and the industries they serve and encourages distributors to take the lead in transforming their markets for the digital age. Our research creates insights and tools that distributors can apply to innovate their business and discover ideas that fuel innovation.

We provide regular updates and insights on the NAW Distributing Ideas Blog. Take a look and let us know if you have any feedback or direction.


B2B innovators won’t go far by going it alone and our podcast, B2B Banter, is about building an ecosystem for B2B innovators. We feature interviews with thought leaders, disruptive and pioneering service providers, and traditional businesses in the B2B value chain. We identify new ideas, tools and best practices that push the boundaries of what is possible and connect the dots with innovations that can reinvent B2B customers experiences. Mark Dancer’s new book, Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series is a foundation for our explorations and a roadmap for B2B innovation. B2B Banter is a service for all B2B innovators, and we welcome ideas for future interviews and an ongoing conversation about our interviews and discussions.