Innovate to Dominate is a roadmap for B2B innovation. Every chapter provides an essential methodology with innovator stories, examples and tools. The first chapter describes how to become the essential partner for helping customers embrace the future of business in the digital age. The next three chapters are in-depth explorations of future market scenarios and drive to potentially game-changing business model innovations created through brainstorming with distributor leaders. The fifth chapter fills a considerable gap by pressing distributors to build an innovation ecosystem of in-depth knowledge and disruptive services. The sixth and final chapter is a call to action for every distributor to develop a distribution-focused innovation discipline, one that turbocharges distributor business models and leads to sustainable competitive advantage.

If you want to talk with Mark Dancer about how Innovate to Dominate can turbocharge your innovations, please reach out here.

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